REDNOTE / XIAOHONGSHU

Xiaohongshu marketing in Singapore. Make your brand worth discovering.

Connect content, creators and advertising around real customer needs. Help Chinese consumers understand your brand in Singapore and Malaysia, remember what makes it different, and know how to visit or get in touch.

Discuss my brand ↗

WHAT WE CAN WORK ON

A clear scope of work.

Built around your actual needs. Deliverables agreed before engagement.

Account and content direction

Define your audience, brand strengths and content themes. Prepare account verification materials against the platform’s current requirements.

Content planning and production

Plan photo, short-form video and editorial content, with a clear brief, publishing cadence, review process and scope.

Creator collaboration

Identify relevant creators by location, audience and content style, then coordinate briefs, reviews and collaboration arrangements.

Advertising and measurement

Organise creative and campaigns around agreed goals. Review reach, engagement, enquiries and attributable visit signals separately.

GOOD QUESTIONS

Before we begin, you may be wondering.

Do we need an existing Xiaohongshu account?

We can start with an existing account or discuss account setup and positioning. Verification and advertising eligibility remain subject to the platform’s current review requirements.

Must we buy content, creators and ads together?

No. The right combination depends on your goals and resources. A brand with consistent content may first need to improve paid distribution or its enquiry journey.

How are service fees and ad spend separated?

Content, account management, creators and media spend are distinct cost items. A proposal should state deliverables, quantities, media budget and third-party fees separately.

How quickly will we see results?

Content performance, enquiries and visits happen on different timelines. Agree a review period and measurement definitions before launch. Likes and impressions are not sales, and fixed returns are not promised.

YOUR NEXT CHAPTER

Your next chapter starts with a conversation.

Bring a goal, or a question you are still exploring. We can start there.

Start a conversation ↗