Understand the business
Start with customers, products, markets and the business problem to solve.
GROW WITH THE RIGHT AUDIENCE
Be their next
great discovery.
Connect Chinese consumers with local brands. From discovery on Xiaohongshu to a visit through Dianping, bring every step of marketing closer to your business.
ROOTED IN SINGAPORE & MALAYSIACONTENT · MEDIA · VISITS
Local roots.
Wider horizons.SINGAPORE / MALAYSIA
01 / IN GOOD COMPANY
THE RIGHT CHANNEL. THE RIGHT MOMENT.
Being seen is just the beginning.
Connect content, channels and business. Give every stage a clear purpose.
01
REDNOTE / XIAOHONGSHU
From discovery to desire
Connect content, creators and advertising around real customer needs.
Explore the service →02
MEITUAN · DIANPING
From search to a visit
Accurate business information, clear offers and a smooth in-store experience matter when consumers choose where to eat or visit.
Explore the service →03
WECHAT · TIKTOK · META
From connection to continuity
Bring WeChat, TikTok, Facebook and Instagram into one business conversation.
Explore the service →BUILT AROUND YOUR BUSINESS
Different businesses. All worth discovering.
Start with how your customers decide. Find a channel mix that fits.
ROOTED IN LOCAL LIFEILLUSTRATIVE STRATEGY · NOT CLIENT RESULTS
Turn a signature dish into a destination.
A local restaurant looking to reach Chinese travellers
- 01Use Xiaohongshu content to explain your food, atmosphere and dining occasions.
- 02Keep menus, location, opening hours and available offers clear on Dianping.
- 03Review agreed enquiry, reservation or redemption data.
A CLEAR WAY FORWARD
Make complex marketing a clear next step.
Define the path
Agree on channels, scope, budget items, deliverables and measurement.
Work together
Create, review and publish to an agreed rhythm, aligned with your sales or store team.
Review the evidence
Separate reach, engagement, enquiries and sales. Decide the next step from real feedback.
FIELD
NOTES01
NOTES01
PRACTICAL NOTES FOR LOCAL BUSINESSES
Xiaohongshu or Dianping? Start with how customers decide.
Understand their different roles in the customer journey, then decide how content, advertising and your operations can work together.
Read the channel guide ↗GOOD QUESTIONS
Before we begin, you may be wondering.
01Which markets and industries does UFriend serve?
UFriend’s public service scope covers Singapore and Malaysia across restaurants, retail, entertainment, hotels and travel. Specific markets and products should be confirmed before engagement.
02Should we start with Xiaohongshu or Dianping?
Start with the goal. Assess Xiaohongshu for discovery and content, and Dianping for helping people with purchase or visit intent understand your business. They can also play complementary roles.
03Do we need a complete plan before speaking?
No. Your brand introduction, existing accounts, target audience and most pressing question are enough to start a useful conversation.
04How do we request a proposal?
Prepare a brief on the contact page and email the team. A proposal should separate content and management fees, media spend, and creator or production costs. Final scope is agreed together.
YOUR NEXT CHAPTER
Your next chapter starts with a conversation.
Bring a goal, or a question you are still exploring. We can start there.
Start a conversation ↗